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Our Process
For thousands of years, the Great Pyramid of Giza has entranced archeologists and students of Egyptology. Countless papers and books try to unravel the mysterious mix of artistic endeavor and advanced scientific design of this wonder of the ancient and modern world. It is hailed as the Earth’s greatest landmark and termed "a masterpiece of technical skill and engineering ability."
The practice of public relations integrates skillful technical knowledge and engineers successful outcomes that advance an organization’s goals. At KVBPR, we use a pyramid model for developing successful programs through a series of strategies that build upon one another. Our initiatives are targeted and perfectly aligned to help our clients prosper and enjoy their success.
Aligning Interests (the foundation)
- Identify
Critical audiences (stakehoders, influential) - Execute
A landscape analysis of issues and/or opportunities - Determine
Organizational goals
Building Relationships
- Define
Tactics designed to enhance relationships - Build
Strategies to fit specific audiences - Craft
Foundational program messages
Creating Success (the capstone)
- Re-Engineer
Program as organizational goals change - Perform
Ongoing evaluation of program - Implement
A strategic plan of action to meet program needs