TOP GLOBAL PR AGENCY PRINCIPALS SHARE PERSPECTIVES ON EMERGING MARKETING & BRAND REPUTATION TRENDS
May 01, 2012
New York – Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, announced the release of its first e-Book, highlighting agency principals’ insights in PR 2012: Emerging Tactics and Trends From Around the Globe. In a world where information intermediaries are fading away and the news cycle has been replaced by an always-on, real-time torrent of information, the e-Book reinforces how the role of public relations and its practitioners are evolving.
More than 20 worldwide experts contributed to the content on key topics including Digitizing Brand Reputation, Corporate Social Responsibility, Courage in Managing Metrics, Micropolitan Marketing and Tapping Consumer Markets in Other Countries.
“Public Relations looks a lot different in 2012 than it did in 2010,” said Matt Kucharski, chair of Worldcom Public Relations Group and senior vice president of Padilla Speer Beardsley. ”Smart agencies and CMOs will prosper amidst the seeming chaos if they embrace change not as a threat, but as the greatest opportunity to expand the mix and importance of the traditional and digital marketing and public relations strategies available.”
From Massachusetts to Manila, and from Louisiana to Lisbon, the partner agencies of the Worldcom Public Relations Group created the e-Book as another example of global thought leadership pioneering front lines of the public relations revolution.
About Worldcom Public Relations Group Established in 1988, Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with more offices in more cities and countries than any other communications partnership. There are 107 partner agencies worldwide, in 91 markets, in 46 countries, across six continents representing more than 2,100 employees. With revenues exceeding US $260 million, partners collectively serve national, international and multi-national clients seamlessly, while retaining the flexibility and client-service focus inherent in independent local agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they do business.