Aileen Katcher

May 5, 2006

Too many blogs, too little time

Filed under: Blogroll — Aileen Katcher @ 7:48 am

I was asked by a young public relations professional last week what I thought of blogs.

My immediate response was there is so much information available to us on any given day, how can we support the proliferation of blogs. In other words, so many blogs, so little time to read them.

On any given day, I read two to four newspapers and receive daily email updates with links to relevant articles from four other publications, email news digests (which include links to blog postings) from four news and industry sources and news alerts sporadically from several outlets alerting me to “breaking news.” And, of course, I try to catch at least one radio news report and one local TV newscast everyday. Oh, and also do my work.

I admit, some days, I skip a newspaper and delete some of the email sources without reading them. And I read some things more thoroughly than others.

What good is a blog if no one reads it? And, that doesn’t take into account the time it takes to write and keep up a blog.

While blogs may be the “in” thing, I predict that in a year’s time, we will see many go by the wayside as audiences gravitate to the most useful, most credible sources and as many of the thousands (could it be millions?) of bloggers out there tire of spending their time pontificating.

1 Comment »

  1. As a newbie blogger, I have shared your skepticism about blogs for many months, against the advice of my more internet-savvy friends. The funny thing is, within a few weeks after I started blogging, I started getting calls from execs looking for advice on how to market their businesses. "I don’t believe in blogs, but I came across yours," they say to me, as a sort of disclaimer. "I don’t believe in them either," I say in response. But somehow the discipline of blogging has connected me to people I otherwise would not have been in touch with. Over time, I do agree that we’ll get better at weeding out the blog "chaff" and keep up only with content that is relevant and useful to us, regardless of the format or medium.

    Thanks for supporting your firm’s blog.

    Comment by monicapowers — June 18, 2006 @ 12:40 pm

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