KVBPRNews

June 11, 2006

KVBPR Bats 1.000 at Nashville IABC Gold Pen Awards; Walks Away With Nine

Filed under: News — KVBPRNews @ 2:09 pm

Katcher Vaughn and Bailey Public Relations racked up the hardware as they coasted to a perfect nine for nine showing at the International Association of Business Communicators (IABC) Nashville Chapter’s 2006 Gold Pen Awards.

KVBPR received awards for every entry it submitted, winning two Gold Pens, five Silver Pens and two Bronze Pens. Winning entries included:

Gold Pens
- BBA Fiberweb Script for Visionary Award – Script Writing
- First Tennessee Bank Media Relations - Communication Program

Silver Pens
- Growing approval for Nashville Commons at Skyline - Community Relations
- KVBPR Marketing Kit - Sales Kit (Folder)
- Metro Water Services Consumer Confidence Report - Most Improved
- Metro Water Services Wastewater Brochure - Brochure (Four or More Colors)
- Smith Seckman Reid, Inc. Engineering Series Article - Feature Writing

Bronze Pens
- Harpeth Valley Utilities District Logo - Graphic Design (Corporate Logo)
- KVBPR Year End Card - Self-Promotion (Agency)

The IABC Nashville Gold Pen Awards are open to all communications professionals in Tennessee and Southern Kentucky and recognize great communication work that was produced or implemented between December 31, 2004 and December 31, 2005.

IABC Nashville provides learning opportunities for its members through monthly professional development meetings featuring communications experts from the Nashville area and Middle Tennessee, providing insights into the latest communications trends and issues facing the industry.

For a full list of winners visit www.nashvillegoldpenawards.com

Nancy DeKalb

June 9, 2006

A Good Read Ruined

Filed under: Blogroll — Nancy DeKalb @ 11:42 am

It’s fiction. It says so right on the spine of the book, above the title, The Da Vinci Code.

It’s meant to be nothing more than a good read that causes you to pause occasionally after reading a passage and think, “gee, I should take another look at that masterpiece by Leonardo Da Vinci.”

Why is it that anytime a good read is published, there’s an outcry that the book is going to destroy our faith, encourage bad behavior or corrupt us in other ways. The latest is The Da Vinci Code. Before that it was the Harry Potter series and Harry Potter was preceded by To Kill a Mockingbird and C.S. Lewis books. Fiction is a great escape — transporting the reader to other lands and lives – until marketing muddies the water.

Positive word-of-mouth marketing can land a book on The New York Times bestseller list and get it adopted as a must-read for book clubs. Equally positive (or negative, as is the case here) grassroots advocacy can cause a book to be bashed from the pulpit and on the op-ed pages of the national and local newspapers. The positive buzz can quickly turn to negative and confuse fiction with fact.

The fact is … it’s fiction … fiction that has encouraged people to turn away from the TV and turn another page in the book. It’s fiction that has encouraged lunchroom discussions among co-workers and conversations with friends and family. That’s what a good read is all about.

 

Powered by WordPress