Comments on: Research: The Essential First Step to Measuring Public Relations http://www.kvbpr.com/wordpress/2007/07/16/research-the-essential-first-step-to-measuring-public-relations/ The weblog of KVBPR Thu, 24 Jul 2008 18:01:40 +0000 http://wordpress.org/?v=2.1.1 By: Terri Sterling http://www.kvbpr.com/wordpress/2007/07/16/research-the-essential-first-step-to-measuring-public-relations/#comment-3022 Terri Sterling Wed, 18 Jul 2007 14:24:49 +0000 http://www.kvbpr.com/wordpress/2007/07/16/research-the-essential-first-step-to-measuring-public-relations/#comment-3022 I'm proud to say I conducted those "economical focus groups" and contributed to the Legends Ridge success story. I love working with KVBPR; you all are the best! And research is absolutely necessary to an effective strategy. You have to "ask the people what you want to know"; that's my research identity statement and absolutely essential to them giving them what they need to take positive action about your product or service. Really just common sense. But a lot of clients are afraid of the perceived cost of research; it doesn't have to be drawn out or expensive and professional consultation can help accomplish that! I’m proud to say I conducted those “economical focus groups” and contributed to the Legends Ridge success story. I love working with KVBPR; you all are the best!

And research is absolutely necessary to an effective strategy. You have to “ask the people what you want to know”; that’s my research identity statement and absolutely essential to them giving them what they need to take positive action about your product or service. Really just common sense. But a lot of clients are afraid of the perceived cost of research; it doesn’t have to be drawn out or expensive and professional consultation can help accomplish that!

]]> By: jdmichael http://www.kvbpr.com/wordpress/2007/07/16/research-the-essential-first-step-to-measuring-public-relations/#comment-3043 jdmichael Tue, 14 Aug 2007 21:07:15 +0000 http://www.kvbpr.com/wordpress/2007/07/16/research-the-essential-first-step-to-measuring-public-relations/#comment-3043 It is nice to know that Katcher Vaughn & Bailey makes wise decisions by placing value on research. Sometimes research can become an afterthought rather than the basis for which you determine success. It is nice to know that Katcher Vaughn & Bailey makes wise decisions by placing value on research. Sometimes research can become an afterthought rather than the basis for which you determine success.

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