The broadly termed Southern Region encompasses a territory from Phoenix and Colorado in the West to Tampa Bay and the Piedmont in North Carolina in the East.
The honors we receive would not be possible without the successful partnerships that we enjoy with our clients. Following is the list of awards and winning programs:
• Award of Excellence, Print Communication, Special Publication for “Global Cash Access Fight Challenge 2005 Party Invitation”
• Award of Merit, Communication Management, Strategic Communication Program for “First Tennessee Turns Up the Volume in Middle Tennessee”
• Award of Merit, External Communications Program, Media Relations for First Tennessee Media Relations
• Award of Merit, Online and Electronic Communications, Online Publication/Electronic Newsletter for eclips, Electronic Newsletter for BlueCross BlueShield of Tennessee
Katcher Vaughn & Bailey Public Relations (KVBPR) has signed a multi-year lease on office space in the landmark L&C Tower and is scheduled to relocate there in early December.
The firm has been located in the Maryland Farms office complex in Brentwood since 1999.
“Earlier this year, we began considering a number of options related to office location with the possibility of returning to downtown Nashville always high on our list. As the discussions continued, the downtown location continued to gain momentum,” said Greg Bailey, a partner in the firm. “When we looked at the space in the L&C Tower, we were convinced that it would meet our needs and serve us well for a number of years.
“This year is our 10th anniversary, so we are celebrating a landmark year by moving into a landmark downtown building,” said Bailey. “Our staff is eager to make this move and be a part of the energy and excitement of downtown Nashville.”
KVBPR Partner Aileen R. Katcher cited the revival of downtown Nashville as a principal reason for the firm’s move.
“We are impressed by the leadership of Mayor Bill Purcell and the Nashville Downtown Partnership to set a goal of making our downtown a compelling urban center with a national reputation,” said Katcher. “We believe this experience will be great for our business and our staff, and we intend to be active participants as advocates for downtown Nashville.”
“We are seeing a trend of more creative-type businesses moving into the downtown area. Those companies, like KVBPR, are finding that space is competitive; there is a lot happening down here they want to be a part of and their creativity feeds off the energy level you feel just walking down the sidewalks,” Turner said. “We think it is great that a well-regarded firm is joining us to experience the new downtown Nashville and become a part of our efforts.”
Eric Davis has joined KVBPR as an account supervisor. Most recently, Davis served as co-manager of consumer public relations at Haberman & Associates Public Relations in Minneapolis, Minn. where he managed the consumer account for Volvo and earned national PR awards for his campaigns. Previously, he served as a senior account executive and a public relations manager with two companies in Minneapolis. Davis began his career as an account executive with McNeely Pigott & Fox Public Relations in Nashville.
Davis holds a bachelor’s degree in journalism and public relations from Western Kentucky University.
Joining the firm as an account executive is Tonya Kimbrough. She served as an account executive with The Hauser Group of Savannah, Ga. While at The Hauser Group, Kimbrough assisted in the brand launch of Wild American Shrimp. She worked previously at the Savannah Area Convention and Visitors Bureau in convention sales.
Kimbrough holds a master’s degree in advertising and public relations/integrated marketing communications and a bachelor’s degree in English from the University of Alabama.
Kelly Sweeney joins KVBPR as an administrative assistant from the Nashville Predators, where she served as ticket sales coordinator and account executive. Previously, she was event coordinator for the Nashville Sounds Baseball Club and also worked in public affairs for the Boston Red Sox Baseball Club.
Sweeney holds a bachelor’s degree in American History from Framingham State College.
Katcher Vaughn and Bailey Public Relations racked up the hardware as they coasted to a perfect nine for nine showing at the International Association of Business Communicators (IABC) Nashville Chapter’s 2006 Gold Pen Awards.
KVBPR received awards for every entry it submitted, winning two Gold Pens, five Silver Pens and two Bronze Pens. Winning entries included:
Gold Pens
- BBA Fiberweb Script for Visionary Award – Script Writing
- First Tennessee Bank Media Relations - Communication Program
Silver Pens
- Growing approval for Nashville Commons at Skyline - Community Relations
- KVBPR Marketing Kit - Sales Kit (Folder)
- Metro Water Services Consumer Confidence Report - Most Improved
- Metro Water Services Wastewater Brochure - Brochure (Four or More Colors)
- Smith Seckman Reid, Inc. Engineering Series Article - Feature Writing
Bronze Pens
- Harpeth Valley Utilities District Logo - Graphic Design (Corporate Logo)
- KVBPR Year End Card - Self-Promotion (Agency)
The IABC Nashville Gold Pen Awards are open to all communications professionals in Tennessee and Southern Kentucky and recognize great communication work that was produced or implemented between December 31, 2004 and December 31, 2005.
IABC Nashville provides learning opportunities for its members through monthly professional development meetings featuring communications experts from the Nashville area and Middle Tennessee, providing insights into the latest communications trends and issues facing the industry.
KVBPR has received three Globe Awards from the Worldcom Public Relations Group for its work with BlueCross BlueShield of Tennessee, First Tennessee and Nashville Commons at Skyline.
KVBPR was recognized in the public service category for its entry, “BlueCross WalkingWorks for Schools Program Combats Childhood Obesity.” KVBPR was responsible for developing all program strategy and materials, and coordinating the launch of BlueCross WalkingWorks for Schools, a voluntary in-school walking program for grades K-5.
In the community relations category, KVBPR received a Globe Award for its entry, “First Tennessee Changes Its Tune in Nashville.” KVBPR worked with First Tennessee to launch a comprehensive community involvement and awareness program in the Middle Tennessee region, resulting in an increased market share and numerous partnerships with organizations in the area.
KVBPR’s work with Shopping Center Developers (SCD) on “Gaining Approval for Nashville Commons” earned them a Globe Award in the public affairs category. KVBPR worked with SCD to produce educational materials, coordinate public meetings and recruit supporters for a new $75 million shopping center in the North Nashville community, resulting in a unanimous approval vote by the Metro Council.
The Globe Awards are presented annually by the Worldcom Public Relations Group, the world’s leading network of independently owned public relations counseling firms.
The 2006 Parthenon Awards were a great success for KVBPR. The firm took home six awards including two Parthenon Awards and four Awards of Merit.
KVBPR was recognized for our outstanding work on the following projects and programs:
• Parthenon Award – BlueCross WalkingWorks for Schools campaign
• Parthenon Award – Global Cash Access G2E invitation
• Award of Merit – BlueCross WalkingWorks for Schools tool kit
• Award of Merit – Franklin American Mortgage Championship
• Award of Merit – BlueCross Insider newsletter
• Award of Merit – Nashville Healthcare Council anniversary video
The Parthenon Awards recognize excellence in public relations programming and activities. The competition is administered by the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals, representing business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Katcher Vaughn & Bailey Public Relations (KVBPR) is a presenting sponsor for the Nashville Area Chamber of Commerce’s State of Metro Address, scheduled for Thursday, May 25, at the Nashville Convention Center.
Mayor Bill Purcell will provide his review and forecast on the “health” of Metropolitan Nashville-Davidson County during the 43rd Annual State of Metro breakfast, which begins at 7 a.m. at the convention center, located at 601 Commerce St.
“All of us at KVBPR are proud to again partner with the Chamber to sponsor the State of Metro Address. It is, by far, the largest business networking opportunity of the year, and is one of those ‘don’t-miss’ events where you will likely see everyone you know or need to know in Nashville,” said KVBPR Partner Aileen R. Katcher, APR, Fellow PRSA.
This is KVBPR’s third year of sponsorship.
The Nashville Chamber established the State of Metro event more than 40 years ago as a community-wide anniversary celebration of the pioneering consolidation of city and county government, which occurred in April 1963.
“The annual State of Metro breakfast is one of the Chamber’s signature events, and it’s one we could not do without the support of dedicated community partners and involved Chamber members like KVBPR,” said Mike Neal, president and chief executive of the Nashville Area Chamber of Commerce.
Although now held in May, the “State of Metro” event continues to recognize the importance of the Metro consolidation more than 40 years ago. In his 2003 address, Purcell stated, “Metropolitan government is the single smartest thing we ever did. It is the basis for our progress and our hope for the future.”
Individual and corporation registration is available ($25 for an individual and $250 for a reserved Corporate table of eight) at the Chamber Web site at www.nashvillechamber.com. The advance registration deadline is Thursday, May 18.
Katcher Vaughn & Bailey Public Relations (KVBPR) has been hired by Gilbert / McLaughlin Architects to assist the company with media relations and marketing strategies.
Nashville-based Gilbert/McLaughlin’s design work has included office buildings, university facilities, churches, single and multi-family residential structures and medical facilities.
“We are thrilled to announce Gilbert/McLaughlin Architects as a new client,” said Nancy DeKalb, partner at KVBPR. “At KVBPR, we are always seeking to supplement our client list with reputable companies like Gilbert/McLaughlin. We look forward to working with them.”
For nearly 10 years, KVBPR has created momentum for their clients through effective public relations and counsel. The addition of Gilbert/McLaughlin Architects expands on an already diverse list of clients in industries KVBPR currently serves, including health care, consumer goods and services, real estate growth and development and public utilities.
